Happy new year. Yes, it’s that time of year again when the experts dust off their keyboards and round up their top X list of seo predictions for the year ahead. To save you that click from your Facebook feed, I’ll summarise the same points that are made every single year: SEO will get harder Content strageties will be more important … Read More
SEO’s War Between Word Men and Math Men. Users Vs Search Engines
In 2009 Rand Fishkin wrote a blog post entitled Terrible SEO Advice: Focus on Users, Not Engines. The post generated over 170 comments of discussion, and illustrates how periniall the question: “What is SEO?” – has been in the history of the industry. Alternative titles for this debate include: “SEO is Dead” “Focus on User Centred SEO” “Don’t Even … Read More
Hiding Keywords in 2015 with noscript tags – SEO Experiment
In my earlier post on using <noscript> tags for ensuring good SEO when using lazy loaded images, we observed that Google is able to properly crawl, index and will rank pages for keywords inside alt tags contained within <noscript>. This gave me an idea to see if Google would do the same for <noscript> tags even when there is no equivalent … Read More
Article Read Time Rich Snippets Appearing in Google Search Results?
Is Google testing a ‘reading time’ metric to display as a search result rich snippet? Spotted this today: Here’s a closer look: Tweet this screenshot If you are wondering, it’s just coincidence that I happened to be performing research on schema, though this fact might have made it more likely I’d notice what is a fairly subtle display of SERP rich … Read More
Lazy Loading Images SEO Experiment
Looking for my SEO experiment on original content? Check out 45wn343on Does Lazy Loading Images Hurt SEO? TLDR: No. Important Update! Make sure you read my super popular related post on using noscript to add keywords even when there is no associated image – the results were pretty amazing Lazy loading is a technique to defer the display and resource loading … Read More
Rel=”Prerender” is Being Inserted in Search Results to Make Position 1 Load Faster
Via Google developer docs Prerendering is an experimental feature in Chrome (versions 13 and up) that can take hints from a site’s author to speed up the browsing experience of users. It’s a bit like Firefox’ prefetching feature aimed at speeding up page load speeds by instructing the browser to automatically fetch the resources of a linked page, before the user … Read More
The Case for Social Signals as a Major Ranking Factor
Cast your mind back to the origins of the mainstream web circa 1996 to 2000, and recall that it was very much a static place (my favourite piece of childhood nostalgia that is still live on the internet today is the original Warner Brothers Space Jam website.) Back in those days, you could go online to look at webpages which … Read More
The Worst Name Your Could Pick For Your Online Brand From an SEO Perspective
When it comes to naming your online brand, there’s an enduring SEO debate over whether it would be more beneficial to try for an exact match domain (EMD), partial keyword match, or something unique with high brand-ability. Matt Cutts, unsurprisingly, recommends the latter and avoiding keyword stuffing your domain name: But what about the worst names for your website, from an … Read More
Massive Blackhat Backlink Exploit on High Page Rank Techcrunch Posts
Some blackhat SEO has really hit the jackpot with a series of backlink insertions with targeted anchor text appearing on the following Techcrunch posts: http://techcrunch.com/2012/04/29/the-future-of-science/ – Page Rank 6 http://techcrunch.com/2013/01/25/rabois-left-square-over-sexual-harassment-claim/ – Page Rank 7 http://techcrunch.com/2009/09/08/survey-monkey-growing-like-a-weed-fills-out-exec-team/ – Page Rank 6 If you read my blog, you are probably already aware that Techcrunch.com is one of the biggest technology and start up news websites in … Read More
Why Don’t More Display Advertising Campaigns Use Search as a Call To Action?
I recently took the below photo while waiting for a train in Sydney. For what it’s worth, I really like the marketing message and actually went to the website on my phone with the intention of signing up for a blood drive. Here’s the mobile site landing page: Pretty good job. Integration of traditional display and mobile site marketing is … Read More
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