A Look Back at SEO Predictions

Winston OngSEO Blog0 Comments

Happy new year. Yes, it’s that time of year again when the experts dust off their keyboards and round up their top X list of seo predictions for the year ahead. To save you that click from your Facebook feed, I’ll summarise the same points that are made every single year: SEO will get harder Content strageties will be more important … Read More

SEO’s War Between Word Men and Math Men. Users Vs Search Engines

Winston OngSEO Blog0 Comments

  In 2009 Rand Fishkin wrote a blog post entitled Terrible SEO Advice: Focus on Users, Not Engines. The post generated over 170 comments of discussion, and illustrates how periniall the question: “What is SEO?” – has been in the history of the industry. Alternative titles for this debate include: “SEO is Dead” “Focus on User Centred SEO” “Don’t Even … Read More

Hiding Keywords in 2015 with noscript tags – SEO Experiment

Winston OngSEO Blog1 Comment

In my earlier post on using <noscript> tags for ensuring good SEO when using lazy loaded images, we observed that Google is able to properly crawl, index and will rank pages for keywords inside alt tags contained within <noscript>. This gave me an idea to see if Google would do the same for <noscript> tags even when there is no equivalent … Read More

Article Read Time Rich Snippets Appearing in Google Search Results?

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Is Google testing a ‘reading time’ metric to display as a search result rich snippet? Spotted this today: Here’s a closer look: Tweet this screenshot If you are wondering, it’s just coincidence that I happened to be performing research on schema, though this fact might have made it more likely I’d notice what is a fairly subtle display of SERP rich … Read More

Lazy Loading Images SEO Experiment

Winston OngSEO Blog6 Comments

image alt test

Looking for my SEO experiment on original content? Check out 45wn343on Does Lazy Loading Images Hurt SEO? TLDR: No. Important Update! Make sure you read my super popular related post on using noscript to add keywords even when there is no associated image – the results were pretty amazing Lazy loading is a technique to defer the display and resource loading … Read More

Rel=”Prerender” is Being Inserted in Search Results to Make Position 1 Load Faster

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seo tailor prerender serp

Via Google developer docs Prerendering is an experimental feature in Chrome (versions 13 and up) that can take hints from a site’s author to speed up the browsing experience of users. It’s a bit like Firefox’ prefetching feature aimed at speeding up page load speeds by instructing the browser to automatically fetch the resources of a linked page, before the user … Read More

The Case for Social Signals as a Major Ranking Factor

Winston OngSEO Blog1 Comment

social signals

Cast your mind back to the origins of the mainstream web circa 1996 to 2000, and recall that it was very much a static place (my favourite piece of childhood nostalgia that is still live on the internet today is the original Warner Brothers Space Jam website.) Back in those days, you could go online to look at webpages which … Read More

The Worst Name Your Could Pick For Your Online Brand From an SEO Perspective

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seo brand name

When it comes to naming your online brand, there’s an enduring SEO debate over whether it would be more beneficial to try for an exact match domain (EMD), partial keyword match, or something unique with high brand-ability. Matt Cutts, unsurprisingly, recommends the latter and avoiding keyword stuffing your domain name:   But what about the worst names for your website, from an … Read More

Massive Blackhat Backlink Exploit on High Page Rank Techcrunch Posts

Winston OngSEO Blog0 Comments

blackhat link building article insertion

Some blackhat SEO has really hit the jackpot with a series of backlink insertions with targeted anchor text appearing on the following Techcrunch posts: https://techcrunch.com/2012/04/29/the-future-of-science/ – Page Rank 6 https://techcrunch.com/2013/01/25/rabois-left-square-over-sexual-harassment-claim/ – Page Rank 7 https://techcrunch.com/2009/09/08/survey-monkey-growing-like-a-weed-fills-out-exec-team/ – Page Rank 6 If you read my blog, you are probably already aware that Techcrunch.com is one of the biggest technology and start up news websites in … Read More