What exactly is a doorway page anyway?

November 30, 2018

What exactly is a doorway page anyway?

Spam? An SEO landing page? A ‘squeeze’ page? When it comes to inner pages that act as entryways into your site from search results, it’s hard to pinpoint exactly where legitmate and malicious start and end. Google provides a short and broadly defined explanation of doorway pages in its webmaster support guidelines: It seems straightforward, […]

October 18, 2015

SEO’s War Between Word Men and Math Men. Users Vs Search Engines

In 2009 Rand Fishkin wrote a blog post entitled Terrible SEO Advice: Focus on Users, Not Engines. The post generated over 170 comments of discussion, and illustrates how periniall the question: “What is SEO?” – has been in the history of the industry. Alternative titles for this debate include: “SEO is Dead” “Focus on User […]

March 21, 2015

Hiding Keywords in 2015 with noscript tags – SEO Experiment

In my earlier post on using <noscript> tags for ensuring good SEO when using lazy loaded images, we observed that Google is able to properly crawl, index and will rank pages for keywords inside alt tags contained within <noscript>. This gave me an idea to see if Google would do the same for <noscript> tags even […]

March 20, 2015

Article Read Time Rich Snippets Appearing in Google Search Results?

Is Google testing a ‘reading time’ metric to display as a search result rich snippet? Spotted this today: Here’s a closer look: Tweet this screenshot If you are wondering, it’s just coincidence that I happened to be performing research on schema, though this fact might have made it more likely I’d notice what is a fairly […]

March 15, 2015

Lazy Loading Images SEO Experiment

Looking for my SEO experiment on original content? Check out 45wn343on Does Lazy Loading Images Hurt SEO? TLDR: No. Important Update! Make sure you read my super popular related post on using noscript to add keywords even when there is no associated image – the results were pretty amazing Lazy loading is a technique to defer […]

December 9, 2014

Rel=”Prerender” is Being Inserted in Search Results to Make Position 1 Load Faster

[custom_headline type=”left, center, right” level=”h2″ looks_like=”h5″ accent=”true”] What is Prerendering?[/custom_headline] Via Google developer docs Prerendering is an experimental feature in Chrome (versions 13 and up) that can take hints from a site’s author to speed up the browsing experience of users. It’s a bit like Firefox’ prefetching feature aimed at speeding up page load speeds by […]

April 4, 2014

The Case for Social Signals as a Major Ranking Factor

Cast your mind back to the origins of the mainstream web circa 1996 to 2000, and recall that it was very much a static place (my favourite piece of childhood nostalgia that is still live on the internet today is the original Warner Brothers Space Jam website.) Back in those days, you could go online […]

October 9, 2013

The Worst Name Your Could Pick For Your Online Brand From an SEO Perspective

When it comes to naming your online brand, there’s an enduring SEO debate over whether it would be more beneficial to try for an exact match domain (EMD), partial keyword match, or something unique with high brand-ability. Matt Cutts, unsurprisingly, recommends the latter and avoiding keyword stuffing your domain name:   But what about the worst names […]

August 21, 2013

Massive Blackhat Backlink Exploit on High Page Rank Techcrunch Posts

Some blackhat SEO has really hit the jackpot with a series of backlink insertions with targeted anchor text appearing on the following Techcrunch posts: http://techcrunch.com/2012/04/29/the-future-of-science/ – Page Rank 6 http://techcrunch.com/2013/01/25/rabois-left-square-over-sexual-harassment-claim/ – Page Rank 7 http://techcrunch.com/2009/09/08/survey-monkey-growing-like-a-weed-fills-out-exec-team/ – Page Rank 6 If you read my blog, you are probably already aware that Techcrunch.com is one of the biggest technology and […]

July 20, 2013

Why Don’t More Display Advertising Campaigns Use Search as a Call To Action?

I recently took the below photo while waiting for a train in Sydney. For what it’s worth, I really like the marketing message and actually went to the website on my phone with the intention of signing up for a blood drive. Here’s the mobile site landing page: Pretty good job. Integration of traditional display […]