Google Enhanced Campaigns & Small Business

June 22, 2013

Google Enhanced Campaigns & Small Business

In early 2013, Google introduced its new Enhanced Campaign settings that will be rolled out across all new & existing Ad Words accounts by July 2013. These new settings affect the structure of a campaign & allow for more specific keyword bidding within each campaign. These new settings include bidding adjustments for devices (computer/tablet & […]

May 27, 2013

How Allianz Australia is hacking CTR on Youtube in-stream ads

Allianz, a large insurance company in Australia, is currently running its ‘Be OK’ ad campaign via Youtube standard in-stream ads. Standard instream ads are non-skippable, 30 seconds long and appear before Youtube partner videos i.e. the single most annoying thing on Youtube, and accordingly the highest abandonment rate of any ad format on Youtube. Allianz’ […]

April 25, 2013

The (Real) Difference Between SEO Consultants and PPC/Adwords Consultants

Website traffic is a like a beautiful single woman in her mid-20’s. Elusive, fickle, selective and relentlessly pursued by hordes of men vying to capture her attention. In the world of online marketing, there are two ways a  love-lorn website might seek to obtain that sweet, sexy qualified traffic that comes from search engines: 1. […]