Why Don’t More Display Advertising Campaigns Use Search as a Call To Action?

July 20, 2013

Why Don’t More Display Advertising Campaigns Use Search as a Call To Action?

I recently took the below photo while waiting for a train in Sydney. For what it’s worth, I really like the marketing message and actually went to the website on my phone with the intention of signing up for a blood drive. Here’s the mobile site landing page: Pretty good job. Integration of traditional display […]

May 27, 2013

How Allianz Australia is hacking CTR on Youtube in-stream ads

Allianz, a large insurance company in Australia, is currently running its ‘Be OK’ ad campaign via Youtube standard in-stream ads. Standard instream ads are non-skippable, 30 seconds long and appear before Youtube partner videos i.e. the single most annoying thing on Youtube, and accordingly the highest abandonment rate of any ad format on Youtube. Allianz’ […]

April 7, 2013

How Not to do Email Marketing by Styletread

Styletread, one of the largest and most successful Australian speciality shoe e-tailors does a lot of things right – textbook SEO site structure, sophisticated re-marketing and PPC campaigns and an engaging shopping proposition (free delivery, 365 day returns policy and they even pay for shipping back on returns for shoes you simply didn’t like or […]