How Allianz Australia is hacking CTR on Youtube in-stream ads

Winston OngSEO Blog1 Comment

Allianz, a large insurance company in Australia, is currently running its ‘Be OK’ ad campaign via Youtube standard in-stream ads. Standard instream ads are non-skippable, 30 seconds long and appear before Youtube partner videos i.e. the single most annoying thing on Youtube, and accordingly the highest abandonment rate of any ad format on Youtube. Allianz’ digital marketing guys had a … Read More

How Not to do Email Marketing by Styletread

Winston OngSEO Blog0 Comments

Styletread, one of the largest and most successful Australian speciality shoe e-tailors does a lot of things right – textbook SEO site structure, sophisticated re-marketing and PPC campaigns and an engaging shopping proposition (free delivery, 365 day returns policy and they even pay for shipping back on returns for shoes you simply didn’t like or don’t fit). Their business model … Read More