Common form engagement tracking techniques with custom variables in Google Tag Manager

Google Tag Manager provides a relatively straightforward way to track form submissions, with an in-built form submission trigger. Attaching this trigger to fire a tag is as intuitive as adding a page view or link click trigger. But what if you wanted an analysis of your form conversion data that went further than a simple count of form submissions? For […]

If you’re new to web analytics or GA, you probably don’t realise the number highlighted below doesn’t mean what you think it says: I’ve found +90% of people I’ve worked with in digital marketing interpret this metric as “On average, the time spent by users per visit session is 2 minutes and 31 seconds (in […]