Articles and Blog Posts on Google Analytics

Are you completely misreading time on site in Google Analytics?

July 11, 2016

Are you completely misreading time on site in Google Analytics?

If you’re new to web analytics or GA, you probably don’t realise the number highlighted below doesn’t mean what you think it says: I’ve found +90% of people I’ve worked with in digital marketing interpret this metric as “On average, the time spent by users per visit session is 2 minutes and 31 seconds (in […]

March 19, 2014

Can’t Enable Demographics and Interests Reports With Universal Analytics?

EDIT: 2 April 2014 – The issue outlined in this post is no longer current or relevant as Google has rolled Google Analytics out of public beta. Great work G! Here is a snapshot of the age/gender demographics of my site: 100% of my visitors are male aged 25-34… What am I doing wrong, ladies? […]