July 11, 2016
If you’re new to web analytics or GA, you probably don’t realise the number highlighted below doesn’t mean what you think it says: I’ve found +90% of people I’ve worked with in digital marketing interpret this metric as “On average, the time spent by users per visit session is 2 minutes and 31 seconds (in […]
March 19, 2014
EDIT: 2 April 2014 – The issue outlined in this post is no longer current or relevant as Google has rolled Google Analytics out of public beta. Great work G! Here is a snapshot of the age/gender demographics of my site: 100% of my visitors are male aged 25-34… What am I doing wrong, ladies? […]