Are you completely misreading time on site in Google Analytics?

Winston OngSEO Blog0 Comments

If you’re new to web analytics or GA, you probably don’t realise the number highlighted below doesn’t mean what you think it says: I’ve found +90% of people I’ve worked with in digital marketing interpret this metric as “On average, the time spent by users per visit session is 2 minutes and 31 seconds (in the selected date period)”   … Read More