Common form engagement tracking techniques with custom variables in Google Tag Manager

December 5, 2018

Common form engagement tracking techniques with custom variables in Google Tag Manager

Google Tag Manager provides a relatively straightforward way to track form submissions, with an in-built form submission trigger. Attaching this trigger to fire a tag is as intuitive as adding a page view or link click trigger. But what if you wanted an analysis of your form conversion data that went further than a simple count of form submissions? For […]

July 11, 2016

Are you completely misreading time on site in Google Analytics?

If you’re new to web analytics or GA, you probably don’t realise the number highlighted below doesn’t mean what you think it says: I’ve found +90% of people I’ve worked with in digital marketing interpret this metric as “On average, the time spent by users per visit session is 2 minutes and 31 seconds (in […]

March 19, 2014

Can’t Enable Demographics and Interests Reports With Universal Analytics?

EDIT: 2 April 2014 – The issue outlined in this post is no longer current or relevant as Google has rolled Google Analytics out of public beta. Great work G! Here is a snapshot of the age/gender demographics of my site: 100% of my visitors are male aged 25-34… What am I doing wrong, ladies? […]