April 7, 2013
Styletread, one of the largest and most successful Australian speciality shoe e-tailors does a lot of things right – textbook SEO site structure, sophisticated re-marketing and PPC campaigns and an engaging shopping proposition (free delivery, 365 day returns policy and they even pay for shipping back on returns for shoes you simply didn’t like or […]
March 5, 2013
Check out the latest update to Google’s Inside Search website – a cool, visually interesting guide to how search works.
March 2, 2013
Via Google Trends, “Tumblr” has overtaken the keyword “Blog” in Google searches. Part of this is due to the maturity of the word “blog” in online lexicon, and the fact that blogs are now largely synonymous with web content in general. For example, if you’re searching for blogs on Madonna hairstyles, you’ll probably just type […]
February 1, 2013
Clicktale is a web analytics program with a difference. Although there’s not much value added from the standard metrics you’d find on free software like Google Analytics eg traffic sources, time on site, funnel visualisation, bounce rate, etc, Clicktale offers two big features you won’t find done better on any other UX analytics platform: visual […]