How Not to do Email Marketing by Styletread

April 7, 2013

How Not to do Email Marketing by Styletread

Styletread, one of the largest and most successful Australian speciality shoe e-tailors does a lot of things right – textbook SEO site structure, sophisticated re-marketing and PPC campaigns and an engaging shopping proposition (free delivery, 365 day returns policy and they even pay for shipping back on returns for shoes you simply didn’t like or […]

March 5, 2013

Google Produces Cool New Scrolling Infographic: How Search Works

  Check out the latest update to Google’s Inside Search website – a cool, visually interesting guide to how search works.    

March 2, 2013

“Tumblr” Vs “Blog” via Google Trends

Via Google Trends, “Tumblr” has overtaken the keyword “Blog” in Google searches. Part of this is due to the maturity of the word “blog” in online lexicon, and the fact that blogs are now largely synonymous with web content in general. For example, if you’re searching for blogs on Madonna hairstyles, you’ll probably just type […]

February 1, 2013

A Review of Clicktale Web Analytics

Clicktale is a web analytics program with a difference. Although there’s not much value added from the standard metrics you’d find on free software like Google Analytics  eg traffic sources, time on site, funnel visualisation, bounce rate, etc, Clicktale offers two big features you won’t find done better on any other UX analytics platform: visual […]