Why Don’t More Display Advertising Campaigns Use Search as a Call To Action?

July 20, 2013

Why Don’t More Display Advertising Campaigns Use Search as a Call To Action?

I recently took the below photo while waiting for a train in Sydney. For what it’s worth, I really like the marketing message and actually went to the website on my phone with the intention of signing up for a blood drive. Here’s the mobile site landing page: Pretty good job. Integration of traditional display […]

June 30, 2013

Inside a Google Search Quality Meeting (Video)

Here’s an old yet under-appreciated video Google put out last March of a real search quality meeting in action. It’s really fascinating stuff and I especially like the super helpful annotations providing explanations on jargon non-Google search engineers would not understand – “trigram”, anyone? The topic for the meeting is spelling correction for long queries […]

June 22, 2013

Google Enhanced Campaigns & Small Business

In early 2013, Google introduced its new Enhanced Campaign settings that will be rolled out across all new & existing Ad Words accounts by July 2013. These new settings affect the structure of a campaign & allow for more specific keyword bidding within each campaign. These new settings include bidding adjustments for devices (computer/tablet & […]

June 19, 2013

Are More WordPress Websites a Reason Why SEO Has Become More Difficult?

A familiar line I hear from new or potential clients with an established website is: “We used to rank really well for our top keywords – always in the top 1-3 results that was bringing in lots of traffic and enquiries, but we’ve found it just slipping down the rankings and now we’re lucky to […]

June 8, 2013

What Google Wants – 2013 Search Quality Guidelines LEAKED!

There’s a document floating around certain SEO communities purporting to be the “General Guidelines” document used by Google’s Search Quality Rating Program. You can currently download it from this external link. It’s 134 pages long, you probably already know the gist of it already, but still some great light reading before you go to bed […]

June 2, 2013

Maslow’s Hierarchy of SEO Needs

Maslow’s hierarchy of needs.

June 1, 2013

Apparently When You’re a Big Site, it pays to not implement rel=”alternate” hreflang=”x”

Trip Advisor is a pretty big website with some really great, useful content for travellers looking to book accommodation, so it’s no mystery you’d see them a lot in SERPs for highly competitive travelling keyword verticals. With such a valuable search asset on their hands, you’d expect them to have SEO best practices pretty much down […]

May 27, 2013

How Allianz Australia is hacking CTR on Youtube in-stream ads

Allianz, a large insurance company in Australia, is currently running its ‘Be OK’ ad campaign via Youtube standard in-stream ads. Standard instream ads are non-skippable, 30 seconds long and appear before Youtube partner videos i.e. the single most annoying thing on Youtube, and accordingly the highest abandonment rate of any ad format on Youtube. Allianz’ […]

May 24, 2013

Thoughts on SEO Link Penalties

In April 2012 Google introduced the “Penguin” algorithm to combat the link spam that has been polluting the web since people realised “more links = higher rankings”. This is the kind of crap Penguin is designed to penalise: Now, instead of “more links = higher rankings”, the equation has potentially changed to “bad links = […]

April 25, 2013

The (Real) Difference Between SEO Consultants and PPC/Adwords Consultants

Website traffic is a like a beautiful single woman in her mid-20’s. Elusive, fickle, selective and relentlessly pursued by hordes of men vying to capture her attention. In the world of online marketing, there are two ways a  love-lorn website might seek to obtain that sweet, sexy qualified traffic that comes from search engines: 1. […]