Latest posts by Winston Ong (see all)
- Common form engagement tracking techniques with custom variables in Google Tag Manager - December 5, 2018
- What exactly is a doorway page anyway? - November 30, 2018
- Are you completely misreading time on site in Google Analytics? - July 11, 2016
EDIT: 2 April 2014 – The issue outlined in this post is no longer current or relevant as Google has rolled Google Analytics out of public beta. Great work G! Here is a snapshot of the age/gender demographics of my site:
100% of my visitors are male aged 25-34…
What am I doing wrong, ladies?
I know, for a fact, that my mum occasionally reads my blog on her iPad – so take the reports with a grain of salt 🙂
The universal analytics code for GA has been out in public beta for almost exactly one year now and it is still not compatible with Demographics and Interest Audience Reports.
This annoys me for the following reasons:
- Universal Analytics is the default code for new GA accounts.
- Demographics and Interests sections are default segmentation pillars prominently displayed under the Audience section as a defined standard.
- If you have upgraded or already installed the universal analytics code to your site, the GA interface lacks appropriate information and does not clearly tell you why you can’t get Audience – Demographics/Interests reports. In fact, if you have the new universal analytics code installed instead of ga.js, you get the below message:
Wouldn’t it be more helpful to say something like:
- It’s not possible to downgrade back to the Classic ga.js Code! At least, not easily.
Google has been pushing for users to upgrade for months, defaulting them into the new code and even warning they will lose tracking data if they don’t upgrade. Too bad they didn’t consider informing its users of loss of key functionality, and the negative implications of upgrading!