The (Real) Difference Between SEO Consultants and PPC/Adwords Consultants

Winston Ong~April 25, 2013 /SEO Blog
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Winston Ong

I'm a Sydney based SEO consultant and search marketer. I blog about unique SEO topics the main sites don't talk about, and like fiddling around with real world SEO experiments that shed light on the limits of Googlebot.
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Website traffic is a like a beautiful single woman in her mid-20’s. Elusive, fickle, selective and relentlessly pursued by hordes of men vying to capture her attention. In the world of online marketing, there are two ways a  love-lorn website might seek to obtain that sweet, sexy qualified traffic that comes from search engines:

1. Search Engine Optimisation

Search Engine Optimisation (or SEO) requires being a complete stud that women will willingly drop panty for on command. Think:

johnny depp black and white
no homo

2. Adwords / Pay Per Click

Pay Per Click (or PPC) is an alternative to SEO for getting traffic. It is like being a dirty old man soliciting a prostitute with cash. Think:



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