Common form engagement tracking techniques with custom variables in Google Tag Manager

December 5, 2018

Common form engagement tracking techniques with custom variables in Google Tag Manager

Google Tag Manager provides a relatively straightforward way to track form submissions, with an in-built form submission trigger. Attaching this trigger to fire a tag is as intuitive as adding a page view or link click trigger. But what if you wanted an analysis of your form conversion data that went further than a simple count of form submissions? For […]

November 30, 2018

What exactly is a doorway page anyway?

Spam? An SEO landing page? A ‘squeeze’ page? When it comes to inner pages that act as entryways into your site from search results, it’s hard to pinpoint exactly where legitmate and malicious start and end. Google provides a short and broadly defined explanation of doorway pages in its webmaster support guidelines: It seems straightforward, […]

July 11, 2016

Are you completely misreading time on site in Google Analytics?

If you’re new to web analytics or GA, you probably don’t realise the number highlighted below doesn’t mean what you think it says: I’ve found +90% of people I’ve worked with in digital marketing interpret this metric as “On average, the time spent by users per visit session is 2 minutes and 31 seconds (in […]

October 18, 2015

SEO’s War Between Word Men and Math Men. Users Vs Search Engines

In 2009 Rand Fishkin wrote a blog post entitled Terrible SEO Advice: Focus on Users, Not Engines. The post generated over 170 comments of discussion, and illustrates how periniall the question: “What is SEO?” – has been in the history of the industry. Alternative titles for this debate include: “SEO is Dead” “Focus on User […]

August 9, 2015

Search World – An xkcd-Inspired Map of the SEO Industry

Click the image to see the full size map   Inspired by xkcd’s map of online communities. Links to everything referenced in this map  

May 30, 2015

5 Types of SEOs

Which one are you? 1. The Rand Fishkin “*Sigh* How can I get my clients to stop thinking about links? Why don’t they get that SEO is so much more than just keywords? I’m a digital marketer, I don’t even ‘do’ SEO anymore – I’m way better than that. Lol keywords in the page title […]

May 16, 2015

Q & A With Google Web Trends Analyst Gary Illyes – SMX Sydney 2015

I sat down with Google’s Gary Illyes at SMX Sydney 2015 for a quick Q & A. Question: Why didn’t we see a bigger effect in search results following the April 21 mobile friendly update? Gary Illyes: The term ‘mobilegeddon’, coined after it was suggested the effect of the mobile friendly would be bigger than Penguin and […]

March 21, 2015

Hiding Keywords in 2015 with noscript tags – SEO Experiment

In my earlier post on using <noscript> tags for ensuring good SEO when using lazy loaded images, we observed that Google is able to properly crawl, index and will rank pages for keywords inside alt tags contained within <noscript>. This gave me an idea to see if Google would do the same for <noscript> tags even […]

March 20, 2015

Article Read Time Rich Snippets Appearing in Google Search Results?

Is Google testing a ‘reading time’ metric to display as a search result rich snippet? Spotted this today: Here’s a closer look: Tweet this screenshot If you are wondering, it’s just coincidence that I happened to be performing research on schema, though this fact might have made it more likely I’d notice what is a fairly […]

March 15, 2015

Lazy Loading Images SEO Experiment

Looking for my SEO experiment on original content? Check out 45wn343on Does Lazy Loading Images Hurt SEO? TLDR: No. Important Update! Make sure you read my super popular related post on using noscript to add keywords even when there is no associated image – the results were pretty amazing Lazy loading is a technique to defer […]