Technical SEO Audit

A technical SEO audit examining the ability of search engines to index and properly understand your content can be an extremely cost effective investment, particularly for (but not limited to) large or dynamic websites such as:

  • E-commerce Stores
  • Directory and Listings Sites
  • Content Publishers

structure data

Google examines literally hundreds of factors that affect your SEO traffic.

As an experienced technical SEO, I can efficiently identify your site’s major issues and opportunities and implement (or assist your developers to implement) a suitable solution based on your CMS platform or web framework.

Examples of Important Things I’ll Look at


  • Site Crawl

    Do you have dead pages or links? Are you missing information across important SEO pages you don’t know about? Let’s find out once and for all with a full site crawl.

  • XML Sitemaps

    If you need to feed Google a lot of content, and particularly if it gets updated constantly, a robust and accurate XML sitemap will be your best friend

  • CMS Logic

    WordPress, Magento, Drupal… even Wix or Squarespace – I can investigate your platform set up and advise practical solutions to get around existing issues.

  • URL Parameters

     Make sure these are set up correctly and make Google’s job to understand the unique, user facing content on your site so much easier.

  • Titles & Descriptions

     Just because user’s can’t see them, doesn’t mean they aren’t important.

  • Blocked Content

    Are you blocking content you shouldn’t be, and losing potential customers as a result?

  • Redirects

     I’ll check if you have any weird daisy chains sending the wrong redirect codes.

  • Load Speed

    Let’s take a look at your waterfall charts and see who’s being a resource hog.

  • Linking Structure

    Are important pages or site sections orphaned from the rest of the site? Does Google (unnecessarily) view your content living in ‘doorway’ pages?

  • Taxonomy

    The more information across a site, the more important it’s information architecture (IA). It should be logical, understandable and clear to navigate.

  • Schema Mark Up

    Don’t know your JSON-LD from your RDFa? No worries, I’ll do that bit for you.

  • Even More

    Like, so much more.

Obligatory Case Study


Yes, this stuff really does work.

Here’s an example where a client’s online store used dynamic URL parameters to handle their faceted navigation filters, and didn’t populate static page titles that could be indexed by Google.


By simply rewriting the parameters into an SEO-friendly URL structure, we were able to get over 2,000 search-valuable category and filtered result pages indexed and ranking in Google, increasing SEO traffic by over 200% less than a week after implementation.

Pricing


Everything I do is custom, so you should get in touch with me to discuss a quote a first.

SEO technical audits are generally a bit more structured than other work though, and standard pricing for basic auditing starts from $800, including pre and post audit consultation with yourself or your developer.

 

For very comprehensive and enterprise level documentation requirements, audit pricing starts from $3,000.