SendPulse Review: Increase Web Traffic with Web Push Notifications

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Winston Ong

I'm a Sydney based SEO consultant and search marketer. I blog about unique SEO topics the main sites don't talk about, and like fiddling around with real world SEO experiments that shed light on the limits of Googlebot.
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Push notifications and emails are both powerful ways to engage your users. In many ways, they complement each other. Until now, there was no email marketing service provider (ESP) which offered both these capabilities. SendPulse is one of the new entrants in the ESP market looking to change this offering.

The free plan offered by SendPulse allows you to send 15000 emails to up to 2500 subscribers in a month. Under the free plan, you get access to the following features:

Drag and drop editor
Subscription forms
Readymade email templates
A/B testing
Email automation
SMS services
Web push

The key differentiator between the plan offered by SendPulse and other ESPs in the market is the ability to send web push notifications to your subscribers.

What are Push Notifications?

Push notifications are instant notifications that appear on your subscribers’ devices. These can be used to quickly inform your customers about news, sales, order status, or other important events. Push notifications work on multiple devices – desktop, tablet or smartphone, and are supported by most of the modern web browsers.

With web push notifications, users can subscribe on the site and receive notifications from you on their own devices. You can share instant messages to your subscribers whenever you are promoting a new product, event, or even updating your blog.

Aside from amplifying your email marketing efforts, push notifications offer the following benefits:

1) Increase traffic
2) Increase subscribers
3) Detailed insights into users’ behavior
4) Easy to use
Web Push Feature on SendPulse

Now that you have a good understanding of web push notifications, let’s take a look at how web push works with SendPulse.

If you haven’t already registered for a free account with SendPulse, you can do so by clicking here.

To enable push notifications on your website, login to your SendPulse account and navigate to ‘Push’ from the top menu bar.

Click on ‘Add Website’ and enter your website URL, upload your logo, and select one of the subscription request options.

Click on ‘Next step’ to add your website. Once the website is added, you’ll be prompted to add a code into your website template before the closing tag.

If you use WordPress, you can do this easily by installing the Insert Headers and Footers plugin.

Once the code has been inserted successfully, you’ll be able send personalized push notification messages to your subscribers through SendPulse.

Click here to start using SendPulse for free

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